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    • Hungrynaki: developing a powerful service brand 

      Islam, Mohammed Sohel; Jyote, Abul Khair; Saha, Suman Prosad; Jamal, Zakia Binte (IUB, 2018)
      This case study explores the growth and branding strategy of HungryNaki, a Bangladeshi online food ordering and delivery platform established in 2013. The study highlights how the company identified a market gap in food ...

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