Browsing Volume: 12, Special Issue, 2019 by Subject "Artificial intelligence"

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Usage of chatbot as a new digital communication tool for customer support: a case study on Banglalink

Alam, Rezwanul; Islam, Md. Aminul; Khan, Arifur Rahman (IUB, 2019)

This case study explores Banglalink’s AI-powered chatbot MITA, introduced in 2018 to enhance customer service through Facebook Messenger. It examines how chatbot technology integrates artificial intelligence to provide ...