Browsing Volume: 12, Special Issue, 2019 by Issue Date
Now showing items 1-7 of 7
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The internationalization of Akij group: shining the spotlight on the first-ever cross-border merger and acquisition (m&a) from bangladesh
(IUB, 2019)This case study examines Akij Group’s landmark cross-border acquisition of Robin Resources Malaysia SDN BHD and Robina Flooring SDN BHD in 2018, marking the first international M&A by a Bangladeshi conglomerate. The study ... -
Analyzing a Fintech/Lendtech company through the business model canvas lens
(IUB, 2019)This case examines ShopUp, a Bangladesh-based fintech and lendtech platform founded in 2016 that supports social-media-driven micro-entrepreneurs through credit evaluation and business service solutions. Using the Business ... -
The palace luxury resort: service as a strategic differentiator
(IUB, 2019)This case study explores The Palace Luxury Resort in Bangladesh as a strategic example of relationship marketing in the luxury tourism industry. Amid growing domestic tourism demand, the resort differentiates itself through ... -
The financial feasibility of expanding nationally and globally: the case of a shipbuilding company in Bangladesh
(IUB, 2019)This case study evaluates the financial feasibility of expanding Western Marine Shipyard Ltd. in Bangladesh’s growing shipbuilding industry. Using secondary data and financial analysis tools, the study examines the firm’s ... -
Usage of chatbot as a new digital communication tool for customer support: a case study on Banglalink
(IUB, 2019)This case study explores Banglalink’s AI-powered chatbot MITA, introduced in 2018 to enhance customer service through Facebook Messenger. It examines how chatbot technology integrates artificial intelligence to provide ... -
Farr ceramics production division: a budgetary analysis
(IUB, 2019)This case study examines FARR Ceramics, a Bangladesh-based manufacturing firm producing specialized ceramic cups for an international buyer, Rosenthal GmbH. It highlights operational inefficiencies, declining order quantities, ... -
Workplace bullying: a case on service sector employees
(IUB, 2019)Workplace bullying is a critical issue affecting employee well-being and organizational performance in service industries. This study explores the prevalence and nature of bullying behaviors across four Bangladeshi service ...
