https://ar.iub.edu.bd/handle/11348/451 2026-06-27T09:46:51Z https://ar.iub.edu.bd/handle/11348/1209 Pickaboo.com: a customer centric service provider in e-commerce industry in Bangladesh Khan, Arifur Rahman; Kibria, Md. Golam; Islam, Md. Aminul; Alam, Rezwanul; Bashar, Abul This case study examines Pickaboo.com as a customer-centric e-commerce platform in Bangladesh. The study highlights how Pickaboo.com has achieved competitive advantage through secure online transactions, efficient delivery management, customer-friendly return policies, and personalized digital marketing strategies. By utilizing its own logistics system, same-day delivery services, and data-driven customer insights, the company ensures convenience and satisfaction for consumers. The platform also leverages cookies, Google Analytics, social media, and email marketing to understand customer preferences and enhance engagement. The case demonstrates how technology integration, service quality, and customer-focused operations contribute to sustainable growth in Bangladesh’s rapidly expanding e-commerce industry. 2018-01-01T00:00:00Z https://ar.iub.edu.bd/handle/11348/1208 Hungrynaki: developing a powerful service brand Islam, Mohammed Sohel; Jyote, Abul Khair; Saha, Suman Prosad; Jamal, Zakia Binte This case study explores the growth and branding strategy of HungryNaki, a Bangladeshi online food ordering and delivery platform established in 2013. The study highlights how the company identified a market gap in food delivery services and adopted an aggregator business model to connect customers with restaurants through digital platforms. By focusing on customer experience, operational efficiency, technology integration, and data-driven marketing, HungryNaki achieved rapid growth and operational break-even within a short period. The case also examines the company’s branding, employee management, promotional strategies, and future expansion plans while discussing challenges related to investment, automation, and sustaining competitive advantage in Bangladesh’s growing online food delivery industry. 2018-01-01T00:00:00Z https://ar.iub.edu.bd/handle/11348/1207 Challenges of the third party distribution and management model: a case study on bKash Ashfaque, Afnan; Khan, Isma; Bashar, Abul This case study examines the third-party distribution and management model of bKash, a leading mobile financial service provider in Bangladesh. The study highlights how mobile financial services contribute to financial inclusion, particularly for rural populations lacking access to formal banking systems. By utilizing a large network of agents and distributors, bKash has achieved extensive market outreach with lower operational costs. However, the model also presents significant regulatory and compliance challenges, including transparency issues, customer verification, transaction limitations, and unauthorized remittance activities. The study further discusses sustainability concerns, increasing market competition, and the importance of regulatory compliance in ensuring trust and long-term growth in Bangladesh’s mobile banking industry. 2018-01-01T00:00:00Z https://ar.iub.edu.bd/handle/11348/1206 Dulal Brothers Ltd. (DBL) group: Going global Mahmood Ul Haque, Hasan Md.; Mahbub, Tareq; Mallick, S.M. Yusuf; Ahmed, Sarwar Uddin This case study examines the international expansion strategy of Dulal Brothers Ltd. (DBL) Group, a leading Bangladeshi garment manufacturer, through its investment in Ethiopia. Using Dunning’s Eclectic Paradigm as the analytical framework, the study explores the ownership, internalization, and location advantages influencing DBL’s foreign direct investment decision. Ethiopia offers strategic benefits including low labor costs, tax incentives, duty-free market access, and government support under AGOA and EBA schemes. However, challenges such as unskilled labor, political instability, weak infrastructure, and profit repatriation remain significant. The study highlights the opportunities and constraints faced by Bangladeshi firms pursuing global expansion through outward foreign direct investment. 2018-01-01T00:00:00Z